Following the well established brand guidelines for the Graphic Artists Guild, this social media ad campaign was designed to solicit applications to become a mentor with the Graphic Artists Guild. The goal was to have top industry professionals offer their expertise in across multiple fields to help shape and develop the careers of creative professionals. In designing this campaign, I created 2 sets of ads: one which lends itself to more creative and vibrant feel, calling upon professional illustrators and graphic designers and the other gear more toward experts in the field of business, finance, marketing and publishing. It included static graphics to be used on Facebook, LinkedIn, and Instagram as well as motion graphics used as shorts and reels on YouTube, Facebook, Instagram and LinkedIn.